- gwa@gwa.com.br
Experiences
that drive brands
We connect brands and customers with creativity.
We act with determination and professionalism
So that, our clients can build consistent positionings, exposure their stories, improve their projects, increase the value of their brands and delight THEIR SPOTS of interest, through differentiated, efficient and timely communication.
Who we are
When a customer, dissatisfied with the services he used, decided to change sides and become, himself, the supplier he always wanted, GWA was born. The objective, then, was to have a communication company that would privilege service and keep the focus on the customer’s eyes.
In 1994, the term boutique, in communication, was not yet in fashion, but it already defined our agency.
We have always been deliberately small to meet big ideas, knowing each of our customers, their markets and expectations in depth. We provide a customized and close servisse in order to respond to very specific needs in an effective and assertive way.
GWA prides itself on being different and capable of executing consistent and varied solutions, investing in lasting relationships among everyone involved in the communication process.
O que Fazemos
Assessoria de Imprensa
Conduzimos e gerenciamos relacionamentos entre nossos clientes e a mídia em geral para assegurar os melhores resultados em termos de posicionamento editorial.
Com um limite máximo de clientes e a firme determinação em conhecer profundamente as atividades de cada um deles, desenvolvemos ações com métricas de retorno previamente concordadas, garantindo resultados consistentes.
Estratégia de Comunicação
Sintonizada com a dinâmica das ferramentas de comunicação, a GWA atua, de forma coordenada e sinérgica, off-line e on-line, com soluções que contemplam as mais diversas ferramentas de comunicação.
Nesta frente de ação, convergência e interação fazem toda a diferença. A base é a nossa análise criteriosa das informações disponíveis, o segredo é a qualidade e a salsa, nossa criatividade.
Relações Públicas
Toda empresa de sucesso atua cuidando de seus diversos públicos de interesse.
O largo conhecimento da GWA nessa área contribui para a construção e manutenção de relações de qualidade entre seus clientes e seus respectivos stakeholders, como consumidores, acionistas, colaboradores, comunidades, ONGs, fornecedores e distribuidores, associações e entidades setoriais, instituições financeiras e sindicatos.
Desenvolvimento de Conteúdo
Toda empresa de sucesso atua cuidando de seus diversos públicos de interesse.
O largo conhecimento da GWA nessa área contribui para a construção e manutenção de relações de qualidade entre seus clientes e seus respectivos stakeholders, como consumidores, acionistas, colaboradores, comunidades, ONGs, fornecedores e distribuidores, associações e entidades setoriais, instituições financeiras e sindicatos.
Mídias Sociais
Antenada na atual necessidade das empresas de construírem imagens sólidas nas redes sociais, a GWA desenvolve estratégias de comunicação para essas plataformas, com a criação de conteúdo de qualidade, design, monitoramento do engajamento e projetos especiais.
Prevenção e Gerenciamento de Crises
Toda empresa de sucesso atua cuidando de seus diversos públicos de interesse.
O largo conhecimento da GWA nessa área contribui para a construção e manutenção de relações de qualidade entre seus clientes e seus respectivos stakeholders, como consumidores, acionistas, colaboradores, comunidades, ONGs, fornecedores e distribuidores, associações e entidades setoriais, instituições financeiras e sindicatos.
Communication Strategy
In line with the current need of companies to build solid images on social networks, GWA develops communication strategies for these platforms, based on creation of quality content, design, monitoring of engagement and special projects.
Public
Relations
Social
Media
Content
Development
Crisis Prevention and
Management
Press relations
What we do
We conduct and manage relationships among our clients and the media in general to ensure the best results in terms of editorial positioning.
With a maximum number of clients and a firm determination to deeply know the activities of each one of them, we develop actions with previously agreed return metrics, guaranteeing consistent results.
Every successful company takes care of its stakeholders.
GWA’s extensive knowledge in this area contributes to building and maintaining quality relationships among its clients and their respective publics of interest, such as consumers, shareholders, employees, communities, NGO, suppliers and distributors, industry associations and entities, financial institutions and unions.
With a specialized team, GWA analyses needs and potentialities for its customers to suggest and produce corporate publications, printed or digital, such as sustainability reports, books and magazines, brochures and newsletters, even videos for television and websites.
Based on the premise that preventing and managing crises are equally important activities, GWA’s experience allows companies to have plans and manuals that minimize the occurrence of critical situations, as well as adequate tools and procedures to deal with moments of public tension.
In tune with the dynamics of communication tools, GWA acts in a coordinated and synergistic way, offline and online, with solutions that include the most diverse communication tools.
On this front of action, convergence and interaction make all the difference. The basis is our careful analysis of the available information, the secret is quality and our creativity.
Our creative potential is even greater due to attentive listening to customer demands and needs. The more we know their strategies and expectations and understand the markets in which they operate, the more we offer in terms of paths to possible scenarios.
Although it should be a standard practice, we continue to emphasize that our work with the most diverse audiences always takes place under strict ethical standards, which has allowed us to build quality, lasting relationships based on security and trust.
We act with boldness, creativity, planning, sense of team and determination. Working with social networks and influencers is decisive to generate the best results in terms of brand positioning and value enhancement, using the appropriate language for each type of need.
Challenge
Publicize organically, throughout Brazil, the arrival of the new TapTon solution, for self-employed people and small entrepreneurs.
Solution
Emphasis on relationship. Respecting the frequency and dissemination policy of the various media outlets, we made the carrying out of several interviews, with national coverage and other relevant regional ones. At the same time, a media kit was created, in partnership with two card brands, to be widely distributed just after the publications of the main pieces. And, in addition, dissemination by radio was also adopted.
Cases
Results
In total, more than 120 publications were generated organically, all with mentions to the spokespersons, and the inclusion of articles in about 210 radio stations in hundreds of cities throughout Brazil. The action related to TapTon solution exceeded the most optimistic of expectations.
Challenge
Even today, the car rental market in Brazil is below its real potential. Many people still believe this is an expensive and “bureaucratic” service. Since 2018, we have been working to disseminate the concept of car rental as a simple and affordable urban mobility solution and, above all, to generate more engagement with the Movida brand.
Solution
With the motto “far beyond the car”, in which the customer experience and the offering of various solutions to make it even better, among other initiatives, we created a magazine, with its own content, providing services and focused on families.
#Partiu Movida magazine became yet another direct relationship channel among the brand and its publics, offering entertainment and information, with an important role in improving the corporate image and reinforcing its values. And even though more and more digital channels are gaining strength, it made perfect sense to work with quality printed material. Bimonthly and distributed free of charge at the rental company’s stores, #Partiu Movida also went far beyond tourism and recurrently addressed issues such as economy, mobility, technology and sustainability. A team of editors, designers, reporters and reviewers worked on a 48-page publication that embraced themes associated with Movida.
Results
Current issues were covered, such as the mitigation of carbon emissions by companies, electric cars, artificial intelligence, social impact investments, use of technology in health and women who make a difference in the country. In addition, destinations that valued Brazil were explored. Movida’s image won impirtant points for the empathy generated and the differentiated exposure of the brand.
Solution
Promote virtual round tables, with the presence of experts from this strong and traditional Swiss bank. The first event featured a presentation by Mark Matthews, Asia director, who has lived on the continent for over 35 years and who spoke about the investment scenario in China. Lasting about an hour, in addition to financial peculiarities, issues related to the case of the developer Evergrande were covered.
Results
Specialist journalists in the international market, from top-tier vehicles, participated, several articles were published and the feedback from professionals was so positive that there are already other roundtables being prepared.
Challenge
Explore relevant themes, via contact with some journalists selected simultaneously, to explore emerging themes.
Challenge
Publicize Prudence Churros to the press and influencers, bringing out the product’s innovation and fun and daring tone, while highlighting the key messages about safer sex, family planning and prevention of sexually transmitted diseases.
Solution
Creation of a special press kit to be sent to a selected mailing list of professionals who talk about topics such as sexuality, health, sexual and reproductive rights of women, and LGBTQI+ causes. This material contained a text with information about the product, history of its creation and consumption habits of Brazilians regarding the use of condoms during the pandemic, and was accompanied by an ecobag filled with dulce de leche and Prudence Churros condoms.
Results
Less than a week after the release, the hashtag #prudencechurros spontaneously became trending topics on Twitter, which contributed to the reactive action of a website – condom review and test “Which condom would you be”. Several articles were written about fun condoms and the importance of using them in all sexual relations. Many influencers brought their impressions of the bold and “tasty” novelty.
Sectors we
International
Presence
Founding member of CombyCom – a group of independent agencies operating in Argentina, Colombia, Spain, the United States, Mexico and Portugal.
